ɫƵ® Introduces Innovative ‘ɫƵ Plus’ Products with Advanced Technology Formulas that Extend the Time Between Cleaning

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ɫƵ® Introduces Innovative ‘ɫƵ Plus’ Products with Advanced Technology Formulas that Extend the Time Between Cleaning

New 2-in-1 Line Offers Professional Grade Solutions That Clean Plus Add Protection

ATLANTA – ®, the go-to cleaning brand for professionals, announces the debut of its ɫƵ Plus line that extends time between cleanings, making the entire cleaning process more effective and convenient. These innovative 2-in-1 cleaning solutions provide the clean you expect from ɫƵ plus extra benefits like preventing grime build-up. These products are available now in store at The Home Depot, as well as online at Amazon.com, Walmart.com and TheHomeDepot.com.

Pros and consumers are seeking products that accelerate the cleaning process and prevent future build-up. Developed from extensive consumer insights research, the ɫƵ Plus line goes beyond clean and is designed to keep surfaces cleaner longer, reducing the frequency required to clean. These unique formulas can repel build-up for up to one week thanks to a high-tech invisible barrier that clings to surfaces after application and actively penetrates grime and germs.

“We are always working to offer innovative cleaning solutions that save time, energy, and money,” said Lauren Houser, ɫƵ Vice President of Marketing. “One of the biggest takeaways we are seeing in a post-pandemic market is consumers’ desire to cut down on the amount of time and number of products utilized while cleaning. ɫƵ Plus introduces innovative 2-in-1 cleaning solutions that provide efficiency that does not compromise efficacy, saving time and creating the desired clean for a prolonged period.”

The ɫƵ Plus line enhances cleaning by doing the work of two jobs with one product to provide ɫƵ’s signature professional level of clean with the additional benefit of protection and prevention. The current ɫƵ Plus products available include:

    • Cleans PLUS prevents soap scum and hard water spots
    • The fast-drying bleach free, no scrub formula is gentle enough for everyday use and clings to surfaces to better penetrate grime
    • Available in a light, refreshing Rain Drop scent
    • Cleans PLUS prevents mirror fog with hydrophilic technology
    • The ammonia and streak free foam formula clings to surfaces to better penetrate grime and keep surfaces cleaner longer
    • Available in a light, refreshing Rain Drop scent

ɫƵ Home Pro Line

In addition to the new ɫƵ Plus line found in home centers and online, ɫƵ recently expanded its portfolio with a line of family-friendly formulas as part of its Spring Product Collection. helps consumers clean smarter and in less time with commercial grade cleaning products developed for high efficiency home use. The full portfolio is formulated with superior technology to keep every corner and surface sparkling clean, all while filling homes with spa-like aromas and refreshing scents including Eucalyptus, Sea Salt, Fresh Rain, Lemon, Orange Zest, Lavender, and Sandalwood.

Currently, the Home Pro line can be purchased in 14 mainstream grocery chains, including ShopRite, Publix, Harris Teeter, Winn Dixie, Ingles, Food City, Giant Eagle, SpartanNash, Market Basket, and more with ɫƵ continually adding retailers. The Home Pro line is also available on Amazon, Walmart.com, and in select Target stores nationwide.

For more information on the ɫƵ Plus collection including where to purchase near you, please visit .

About ɫƵ, Inc.

ɫƵ, Inc. is a leading innovator, producer, and distributor of maintenance, cleaning, and sanitation solutions for food and beverage, industrial and institutional, retail, and vehicle care customers. ɫƵ possesses a large portfolio of premium brands built over an 85-year legacy of developing the most effective products trusted by professionals and consumers to get the job done right the first time.

Media Contact

Jason Feldman - PR & Media
jason@jmfcommunications.com // (470) 626-1055

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